creative advertising

A creative advertisement is an advertisement that is not just memorable but having its' message being successfully delivered to their audience. On top of that, it has the ability to make the audience to look twice while admiring the brilliant idea of the advertiser in conveying their message.

A road safety campaign called Puppy Love done by DDB Mudra advertising agency in India.

McDonalds free coffee

Steel Bed: A sleeping bag ad for Karana Travelgear. By using Karana sleeping bag, you can sleep anywhere comfortably just like your bed at home:)

A billboard that needs no further explanation.

classic games vs modern games

I would choose classic games.. Even now I still enjoy playing classic arcade games and have a very little interest in newer games that are released all year long. The game user interface designs might be poorly done (pixelated UI, etc) due to limited knowledge of technology during those days but the games that are produced can be considerably good. I don't know why but I personally prefer 2D games rather than 3D games. I wouldn't play the 3D version of Super Mario even though Mario is in my all time favorite game list as I feel that it butchered the game. If the game is originally created in 3D.. I think that is fine..

Same goes to Bomberman. I played the 3D version once and I hated it because it gave me a different feeling. An awful feeling perhaps. Nothing beats the original.


Duck Tales Quest! This game is real classic. I still remember the MIDIs that are used in this game. Nowadays no one uses MIDI in their games anymore. The music used are composed by professional musicians.


If I'm not mistaken, this game marked the start of 3D games craze; Final Fantasy VII. I remember watching my brothers playing it and always thought it look funny because their body looks "boxy":P The characters are created in low poly model so that it won't lag that much which will frustrate gamers... Even their texturing is not that good.


And so 3D games UI design gets better and better..
Star Craft

The Sims

Assassin Creed 2

It look so real that you wouldn't believe that it is actually made from polygons that are carefully modeled, rigged, textured... You can also now play it online teamed up or against other gamers.. Nothing can stop the evolution of technology right?

packaging designs

The reason I chose this majoring is because i like to look at nice/creative/unique product packagings. The task of creating a whole bunch of packagings for a product line somehow excites me. Packaging is very important as it has the ability to attract buyers attention. We know that people tend to judge a book by its cover. No one can deny that:p

very straightforward:)) but not sure how are they going to drink it..

An apple a day will keep the doctor away. Nice color scheme<3

I'm surprised that these packagings are actually from Tesco.


Maybe because I always thought their packagings look like this.. so plain and unattractive. That's the reason why they can sell it cheaper than other brands..

Even though oats doesn't taste good, these packagings can make your mouth water:P The images of the main ingredients are used for the packaging.


After looking at those packagings, I feel that I still have a long way to go as none of my work can be comparable to theirs... Their packagings may look clean and simple but it's just so powerful; something that I don't think I can come out with. I should keep the K.I.S.S formula in my head=\