"-is the act of positioning close together or side by side"
-http://www.thefreedictionary.com/juxtaposition
Juxta means 'near' in Latin, so the explanation above does make sense. It's like having two subjects; placed side by side for comparison. It is about comparing and contrasting for example; city and country, young and old, hot and cold. Both of the subjects from each sentences are contradicting with each other. Here are the example of printed advertisement that applies the concept of juxtaposition.
b-e-f-o-r-e and after
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