container as the content

In my opinion, choosing the right container is also as important as what type of content were being put into the container. It can determine how successful a message being conveyed to the audiences. I'm pretty sure this phrase is similar to the phrase coined by Marshall McLuhan which is Medium is the Message. For example if we want to advertise a brand new shampoo but we chose electronic direct mail as the container for the sake of the cost and getting the news spreading like fire in the most convenient way, will it able to convey its message to the consumers? How many percent of the consumer will actually view the email without flagging it as a spam? Isn't a tv commercial or a print ad would be more suitable as the containers instead of an edm? It is the container that will give the first impression to the audience.

murphy's law in design

Murphy's Law: "Anything that can go wrong will go wrong".

So I thought about my 3 years worth of experience studying graphic design in MMU. I remember how I was always prepared for the worst to come before a submission for a certain project but sometimes, things still doesn't go my way. Sometimes we are just fated to be in that sticky situation; doesn't matter what are the causes. Once, my computer was accidentally "killed" by my group mate who came to do our group work at my place. At that time, I thought to myself. Out of all those electricity switch, why did he accidentally shut off mine? I wonder why... Why did it happened to me when the time I have to finish up my work for submission... When they are possibilities that something can go wrong, it might go wrong, depending on your luck=\