branding

Brand: SKINFOOD
Category: Skincare/Cosmetics
This skincare brand is based on food for skin concept with the motto "good food for health is also good for the skin".

SkinFood uses an angel as their mascot; (which somehow looked like a cupid) as a metaphor that their brand will take care of our skin just like how a guardian angel will look after us.


This brand also uses a variety of warm colors and also pastel colors in their designs; packaging designs, shop concept, materials that are used for the packagings, which gives off a vintage vibe to it. The names given to their products are also creatively and deliciously named based on the main ingredient of the products' line for example Fresh Juice C Cream, for their Vitamin C based product line.


Packagings and Skinfood shop interior design


credit: tokyofashion



Skinfood Malaysia: http://www.theskinfood.com.my/


P/S: I do not use their skin care products. I'm just smitten by their whole clever design concept:) Other skincare brand that I think has a very strong design concept is Etude House.

navigational design

Navigational sign may exits in many different types, designs, and forms but it serves one purpose which is to guide us to certain area or places.

Sign at Streetmall

For a place like Alamanda Putrajaya, they had to put these signs in many different places as they have more than 1 entrance and the building is quite huge. The navigation signs provided by Alamanda is pretty straightforward. I followed the sign to the cinema and I managed to get to the right place without facing any difficulties. Even when i was a first-timer at the place, I didn't have too much trouble getting to the shops or to the washroom. Furthermore, the designs are okay. They surely can do better but it is far way nicer than some shopping complexes maybe because Alamanda is under KLCC...

Navigation sign to the washroom, parking lot, Parkson, etc

One of the directory in the building